The cavemen did it first. A drawing of several antelope running in a group meant a good hunt or plenty to eat tonight. A sun scrawled onto a rock could mean a new day, a drought, or maybe a note to turn your iWatch ahead for daylight savings time?
We are experiencing an explosion of infographics and pictorial images like never before (think emojis). Today we communicate in short-hand, on Instagram, Facebook and Twitter. Copy longer than 140 characters is considered too wordy. Social media has forced us to think more simply, concisely and accurately using both words and pictures. Infographics as part of the graphic designer’s tool chest have been with us for a long time, helping to stylize and synthesize complex or wordy ideas into short, easy to digest and understand pictures. USA Today does an especially good job of using infographics to convey information. In fact they have done such a good job using them that the phrase “USA Today-style” as designer-speak has become synonymous with infographics, much like “Googling” has become synonymous with an info search. In their newest annual report, South Jersey Industries, the parent company of South Jersey Gas, elected to use infographics to tell their story. art270 created several pages of graphics to call out the most pertinent and interesting facts and concepts from the copy. The result is a bold, visual presentation that tells the story in a way photos or traditional illustrations and charts can’t. Need to shoehorn your story into a too-small space? Or wishing you could make your point without writing a hundred words? Call art270 to create memorable infographics to deliver your message with style.