Here's a mouthful for you — International Institute for Restorative Practices. Exactly 45 letters, not counting word spaces. Imagine the logo conversations around the conference table when art270 agreed to take on this Bethlehem, PA, graduate school when they came looking for a re-brand. It couldn't have been something simple like Apple or Target or Nike, no, it was so long that we immediately made a note to never create a text template with narrow columns or we'd never see the name on one line again. The name length issue was pretty quickly resolved when we settled on the much simpler acronym IIRP for most brand applications. After all, everyone associated with this institution had already resorted to IIRP as the go-to shorthand solution.
Once that was out of the way, art270 went on to create a simple and clean logotype, all lowercase for impact, and a brand standards manual that identified approved typefaces, color palettes, page templates and logo extensions.
The crown jewel of the brand makeover was a website built from scratch using the Joomla content management system. The extensive new responsive website features include a custom student/faculty login with highly-detailed user access control, event registration integration, blog, and interactive maps.
It was a great project that required a high degree of client-vendor cooperation that allowed art270 to properly build a scalable user experience, and we even learned what restorative practices is. If you're curious, you'll just have to visit the new website, then give us a call to refresh your tired brand and website.