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October was a busy month at art270 for poster design. Every fall and spring, our client, Montgomery County Community College, needs to promote a variety of campus events and programs and art270 gets the call to deliver the graphics.
Posters work well as an advertising medium in the college environment because students, faculty and visitors tend to move around by foot all day long making them good candidates to view the large poster graphics placed at strategic locations. Unlike online advertising which tends to become nothing more than passing visual noise, posters remain stationary for a period of time which means that viewers will see them over and over during the course of their day cementing the message.
The posters shown here were developed by several art270 designers, and our new intern, Kyle Valdes, a Montgomery County Community College graduate and currently a student at University of the Arts, using a team approach to the project. The events include a theatre production, a writer’s competition, a pottery exhibition and a new fashion course being offered by the college. We love working on poster design, because solutions are typically an exercise in simplicity, or “less is more,” a phrase often associated with the architect and furniture designer Ludwig Mies Van Der Rohe (1886-1969), one of the founders of modern architecture and a proponent of simplicity of style. When we design a poster, our goal is to add all of the components we think will tell the story and convey the idea, then carefully remove elements until we can’t take away any more without changing or confusing the message. Typically a finished poster should have no more than three distinct elements. This can include the main image (photo or illustration) the headline, the body copy, the logo, and more. It’s the “more” that we are always trying to eliminate to make the message clear and concise.
Want to read more about the history of poster design? Here is an article that will give you a brief overview of how and when posters developed around the world.
Think a poster (in print or online) will help to promote your next event or convey your message? Give us a call so we can talk it over. I don’t have to remind you that one, good, well-designed image is worth a thousand words (or emails).
Call Dana to get us started on your project or to see samples of our latest poster work. 215-885-2756, This email address is being protected from spambots. You need JavaScript enabled to view it.