art270 blog

So, imagine a poster or an ad that changed content depending on the reader? What would your ad say to a twenty-something college graduate or a 40-year-old working mom? It looks like smart billboards are on their way, which mean that smart bus shelter ads and electronic sign boards won't be far behind. Better get to work on your focused ad content now while you have a chance. Your first order of business will be determining who your ideal customers are. Not sure? Maybe it's time we meet for lunch and do a little self business analysis before this new wave advertising overtakes us. But first, check out the article here.