Client — Montgomery County Community College, Blue Bell, Pennsylvania

Project — New Identity, signage, stationery, print collateral and a new marketing campaign theme

Solution — There comes a time in every business or organization when a new look is needed to invigorate the troops and give them a new flag to rally around. When Montgomery County Community College (MC3) reached out to art270 for help their logo and identity system was tired, dated and being used randomly and inconsistently around the campus and in marketing and advertising. Starting with an analysis of every logo application possibility we could identify, and feedback from the staff and faculty charged with using the logo, art270 revived the then-current mark with a classic typeface, new graphic components and a contemporary secondary color palette. While still familiar, the new logo felt brand new, and armed with a complete identity standards manual, the team at MC3 brought art270 in to develop the new signage, website templates, stationery, course guides, print collateral and a new marketing campaign theme. The campaign and collateral are still in use more than 12 years later, testament to an enduring and successful reinvigorated brand.

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