Client — Reading Terminal Market, Philadelphia, Pennsylvania

Project — Advertising and marketing campaign

Solution — Reading Terminal Market, a gastronomical carnival for locals, and a Philadelphia tourist destination, hired art270 to bring a new vision to the Market’s public image. Following several years of what was labeled a clean and safe look for ads and all other visual ephemera, art270 decided to push the Market back to its roots focusing on the merchants, the products and Philadelphia’s “mom and pop” corner grocery stores. The new look was a little retro, a little naïve and simple, but the result was approachable and friendly and felt just right especially to the merchants and locals who responded enthusiastically. Projects included specialty logos, signage, advertisements, banners, posters, brochures, e-mail marketing, a new website and more.