Client — University of Pennsylvania, Philadelphia, Pennsylvania

Project — High-level Donor Magazine

Solution — University of Pennsylvania is blessed to have very generous donors supporting the University. Following a recent very successful capital campaign Penn realized that they did not have a consistent vehicle for communicating on a regular basis with the highest-level donors. The decision was made to create a new magazine to highlight the generous gifts of the donors. The articles would feature recent major donations, introduce donors to each other, and focus on the programs, projects and services these gifts would provide to future generations of students. The highly successful, semi-annual magazine is now preparing for its 8th edition and growing in pages and content.