Client — Brandywine Realty Trust, Plymouth Meeting, Pennsylvania

Project — Identity, capabilities brochure and annual financial report.

Solution — Brandywine Realty Trust contracted with art270 to develop a new identity in conjunction with the design of a capabilities brochure and their annual financial report. Working with the Director of Communications and (in part) the CEO, art270 presented multiple logo concepts that captured the essence of the suburban office development that is core to Brandywine’s business model. Once a final logo was selected the art270 team developed identity standards and a new “look” custom pocket folder/brochure to house the annual report. This distinct logo continues to adorn the Philadelphia headquarters of Brandywine Realty Trust and appears in all marketing collateral and construction signage.

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