Client — Vertical Screen, Warminster, Pennsylvania

Project — Annual Conference Invitations

Solution — Vertical Screen, a job applicant screening company, approached art270 to help them increase attendance at a post-business conference reception hosted by the Company. Attendance at this annual event was dwindling and stagnant with an average attendance of 30 people. The event was scheduled for a restaurant in New Orleans so a local theme was settled on. In this case, we would promote a “Voodoo Party.”  Using hand-trimmed dollar store raffia hula skirts and a die cut “mask” art270 mailed hundreds of these custom invites in clear envelopes. The results were amazing with attendance jumping from 30 to 300 at this once a year event. In subsequent years, art270 was hired to create custom invites for “Top Fun,” a Top-Gun themed event in San Diego, “Swim with the Fishes” a gangster-themed party at the Chicago Aquarium, and “I Spy,” a party held at the Spy Museum in Washington, DC.

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